Business Essentials Plus and Marketing
Business Essentials Plus and Marketing
Our Business Essentials Plus and Marketing program provides a comprehensive introduction to key business concepts. This course equips you with essential knowledge from workplace communication and marketing strategies to human resources management.
By enrolling in the Business Essentials Plus and Marketing course, you’ll also gain valuable insights into Canada’s geography, economy, and workplace culture, along with understanding Canadian business laws and ethics. This knowledge will prove invaluable in your job search, enabling you to craft a standout resume and make a lasting impression on potential employers.
What is a Business Essentials Program?
The Business Essentials Plus and Marketing program serves as an introductory gateway to the Canadian workplace, making it an ideal choice for individuals aspiring to enter the North American job market. This program offers students a robust foundation in essential communication skills, equipping them with the tools necessary to secure employment opportunities in Canada.
Program Objectives
- Developing effective job interview techniques
- Enhancing business communication proficiency
- Cultivating problem-solving abilities for customer interactions
- Building skills in people management
- Mastering professional presentation techniques for business
International House Career College has designed its business courses to provide students with the language and cultural knowledge required in today’s modern workplace.
Our instructors have had years of experience working in the industry. These courses give students both the important information and hands-on knowledge needed for success.
Upon completion of their study, students will work in
Entry-level positions in the following fields:
- Hospitality
- Retail
- Tourism
Career opportunities include:
- Marketing Specialist
- Marketing Coordinator
- Administrative Assistant
- Administrative Coordinator
- Project Coordinator
- Office Manager
- Office Coordinator
- Executive Assistant
Learning Journey
Curriculum
In this course, students will acquire a comprehensive understanding of best practices for working in Canada. They will explore diverse strategies for managing customer interactions in various scenarios. Through engaging role-play exercises and real-world case studies, students will have the opportunity to refine and enhance their communication skills in the context of customer service.
This course equips students with a combination of technical skills and soft skills essential for effective business communication. Through the utilization of technical tools and immersive role-playing exercises, students will gain proficiency in various business writing frameworks. These frameworks empower organizations to communicate with clarity, sensitivity, and efficiency in the contemporary and high-demand business environment.
In this course, students acquire fundamental marketing knowledge tailored for both customers and clients. It offers a comprehensive overview of marketing, emphasizing the development of practical job skills within the typical marketing life cycle. Key areas of focus include sales techniques, consumer behavior, advertising, branding, and public relations.
Program Schedule
Day classes
Monday to Friday – 9:00 am to 1:00 pm
Evening classes
Monday to Friday – 5:30 pm to 9:30 pm
PTIB Approved Program
This program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education & Future Skills.
Diploma Only:
Instructional hours: 300 hours (Academic Study) Length of program: 12 weeks (Academic Study + Study Break)
Diploma with Co-op:
Instructional hours: 300 hours (Academic Study) Co-op: 300 hours Length of program: 600 hours over 24 weeks (12 weeks of Academic Study + up to 12 weeks of Study Break + 12 weeks of Co-op)
Please remember to consider study break weeks when planning the duration of your studies.
- Must be 19 years of age and above
- High school diploma or equivalent
- Must reach an IELTS 4.5 or equivalent, complete IH Level 4 Lower Intermediate (B1.1) or TOEIC 550
- Successful completion of interview with qualified instructor, either online or in person
Program Dates 2024
January 8 • February 5 • March 4 • April 1 • April 29 • May 27 • July 8 • August 6 • September 3 • October 1 • October 28 • November 25
Program Dates 2025
May 26 • November 24
Class start and end dates may vary as schedules will be modified to accommodate for Canadian holidays.
Please visit our Fees page or email marketing@ihvancouver.com to learn about our special price promotions.
For More Information
*The Business Essentials and Marketing program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.